If you want to look at the BBC website, would you type www.bbc.co.uk in the address bar, or bbc into your favourite search engine? In a recent survey I read that 80% of people never use the address bar, they always search. Well I am one of the 80%, I always search, even if I know the address of the website I require.
This makes me question the value of paying out the £20 or so per year for a personalised website address. I never have, I don't mind the long address. I've always thought people searched rather than addressed websites, and the survey seems to back me up. On social network's, links to websites are clicked on, therefore again a short address is unnecessary.
I advertise my website, in websites about Devon, weddings, music teachers and such like, again all using hyperlinks.
On my new business card I have not even put my website address on the card. I have put a QR code link to my website.
I am interested to hear what you think about this subject, please leave your comments and thoughts, I am really struggling to see why you and I should spend the money.